Creating captivating content to go with already captivating products

Despite being an industry leader in accessible-luxury handbags and accessories, Rebecca Minkoff wasn’t connecting with their audience online in a way that kept them consistently engaged. Cortex generated a multifaceted solution that includes an updated blog with social integration, captivating email campaign templates, and strategy consulting. The newly curated blog showcases the latest style trends and directly links Minkoff’s customer base to similar items available within their own e-store. As a result, online sales have increased. In addition, optimizing email campaigns for mobile devices and a majority of email applications has increased delivery rates and made user conversions from email extremely successful.