Virginia Emergency Medicine Associates (VEMA) had a problem –a major problem. Their website was created to help recruit talented doctors, but the design made it difficult for potential candidates to apply directly. Instead, users were sent to a 3rd party site to view and apply for jobs, and the last thing you want to do is direct people away from your page. After sitting down with the VEMA team and learning more about their target audience, Cortex designed and developed a full new user experience with a new content strategy that greatly simplified the recruiting process. Utilizing the CatsOne API, we generated an application within VEMAâ€™s own site that makes applying for a job seamless and easy to follow. This new integration better represents VEMAâ€™s identity by relating to the audience what it means to be a VEMA employee and why they should want to work there. By speaking the users language with our full new content strategy we were able to increase engagement on all aspects of the site. Our solution has lead to increased traffic by nearly double, increased user session time by 30%, and increased job applications as a result.
Longer avg. engagement
Increase in monthly users